中秋節形象與文宣設計｜月野漫遊
視覺關鍵字
節慶溫感｜敘事性佈景｜質感版式
設計心法
以「月野漫遊」為敘事主軸，我們為旺萊山中秋節策劃了一場結合暖意與想像的視覺旅程。在形象攝影中，我們捨棄傳統強烈的聚光燈，改以柔和的光影層次營造秋夜微光的氛圍，讓金黃色的鳳梨酥在暖白與澄黃色調中，展現出如同月光般溫潤的日常質地。
在文宣版面設計上，我們將品牌的「貓」形象與現代簡約的排版邏輯結合。透過資訊層級的重新梳理，在維持節慶熱鬧氣氛的同時，確保早鳥優惠與產品組合等商業資訊能以洗鍊、優雅的節奏呈現。這是一次從空間佈景到平面傳達的完整整合，讓中秋禮盒不只是商品，更是一份傳遞土地溫度的視覺獻禮。
專案角色
視覺統籌- 形象攝影企劃、道具陳設、控光執行
平面設計-文宣版面規劃、資訊層級梳理、印刷完稿
Pineapple Hill: Wandering in the Moonlit Fields | Visual Branding & Layout Design
Visual Keywords
Festive Warmth | Narrative Staging | Refined Layout
Project Description
Centering on the theme "Wandering in the Moonlit Fields," we curated a visual journey for Pineapple Hill’s Mid-Autumn Festival that blends warmth with imagination. In the brand imagery, we moved away from harsh commercial lighting, instead utilizing soft layers of light and shadow to evoke the gentle glow of an autumn night. This approach allows the golden pineapple cakes to radiate a warm, moonlight-like texture against a palette of warm whites and ambers.
For the promotional layout design, we integrated the brand’s iconic "Black Cat" mascot with a modern, minimalist typographic logic. By restructuring the information hierarchy, we ensured that essential commercial data—such as early-bird offers and gift set combinations—is presented with a sophisticated and elegant rhythm, while still maintaining the joyful spirit of the festival. This project represents a seamless integration from set styling to graphic communication, transforming a Mid-Autumn gift box into a visual tribute to the warmth of the land.
Project Role
Creative Direction, Product Photography, Prop Styling, Editorial Design.
