品牌VI｜Launcher
設計理念
Logo 以「Mate」作為設計核心，象徵品牌核心理念 「成為遠距工作者最佳的支持夥伴」。整體設計融合山海元素的律動感，透過 30° 傾斜斜線與圓角結構，展現品牌給人的啟發、親和力與包容性，同時傳遞數位遊牧民族的自由與彈性。 「M」的結構強調穩定性，象徵工作與生活的平衡共鳴，讓遊牧者在探索與成長的過程中擁有可靠的依靠。
標準色源自海底豐富而迷人的珊瑚礁生態。珊瑚礁是魚群的聚集地，為海洋生物提供庇護與支持，其活潑而溫暖的色彩象徵社交性、活力與培育的力量。 它呼應遊牧民族在移動中形成社群、彼此連結與互相扶持的生活狀態。
The logo is built around the concept of “Mate,” symbolizing the brand’s core belief: to be the most trusted support partner for remote workers. The overall design integrates the rhythmic qualities of mountains and the sea, expressed through 30-degree diagonal lines and rounded structures. This visual language conveys inspiration, approachability, and inclusiveness, while also reflecting the freedom and flexibility of the digital nomad lifestyle. The structure of the “M” emphasizes stability, representing the balance between work and life, and offering nomads a reliable foundation as they explore, grow, and evolve.The primary brand color is inspired by the rich and captivating ecosystem of coral reefs beneath the sea. As gathering grounds for marine life, coral reefs provide shelter and support, and their vibrant, warm hues symbolize sociability, vitality, and the power of nurturing. This color reflects the nomadic way of life, where communities are formed through movement, connection, and mutual support.
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