包裝設計｜CUPPY THE BOX 模組禮盒設計
THE BOX不只裝咖啡，而是一套可以一直玩的禮盒模組。
高飽和橘色先佔位，深色內構穩住節奏。
簡潔、潮流、有態度。
THE BOX是一種標準化的快樂單位，將「Sip, Share & Memories」
轉化為可被攜帶、可被贈送、可被收藏的品牌形式。
THE BOX doesn’t just carry coffee
it’s a modular gift system built to keep evolving.
High-saturation orange takes the lead,while a dark interior sets the rhythm.
Clean. Contemporary. Attitude intact.
THE BOX is a standardized unit of happiness,transforming “Sip, Share & Memories”into a brand form that can be carried, gifted, and kept.
