品牌節慶視覺設計｜端午節
設計理念
節慶視覺延伸品牌既有的核心識別結構與造型語言， 無論跨足不同城市或節慶主題，都維持高度辨識度與一致性。 選擇「瓶身」作為品牌的延伸載體， 將其視為最具代表性的品牌符號與媒介。 透過瓶身的比例、輪廓與標準視覺框架， 建立一套可持續延展的節慶設計系統。 在節慶轉換上， 不改變核心造型與識別邏輯， 而是透過色彩、圖像元素與材質細節的置換， 讓節慶氛圍自然滲透於既有結構之中。 這樣的做法使品牌在不同節慶中展現變化， 同時保有穩定的視覺識別， 讓「節慶」成為品牌語言的一部分，而非一次性的裝飾。
The festive visual identity extends the brand’s existing core structure and formal language, ensuring strong recognizability and consistency across different cities and seasonal themes.
The bottle is selected as the primary vehicle for brand extension, positioned as the most iconic symbol and medium of the brand. By working with the bottle’s proportions, silhouette, and established visual framework, we build a scalable and sustainable festive design system.
During seasonal adaptations, the core form and identity logic remain unchanged. Instead, variations are introduced through shifts in color, graphic elements, and material details—allowing the festive atmosphere to naturally permeate the existing structure.
This approach enables the brand to express seasonal variation while maintaining a stable visual identity, making each festival an integral part of the brand language rather than a one-time decorative gesture.
