旺萊山 x 安平開台天后宮：平安旺來聯名系列
視覺關鍵字
文化共生｜當代轉譯｜信仰美學
設計心法
以「平安旺來」為視覺核心，我們試圖在深厚的在地信仰與親切的品牌調性間，尋找一種和諧的共生語彙。設計靈感源自安平開台天后宮建築屋瓦的「赭青色」，我們將此飽含歷史厚度與庇佑意象的色調進行現代校準，並延伸至平安御守與聯名提袋的視覺系統。
圖像佈局以媽祖聖像為精神主軸，巧妙融入象徵吉祥的雲紋與品牌鳳梨紋飾，將傳統的莊重轉化為現代的祝福。這不僅是一次包裝設計的延伸，更是一場關於土地記憶與視覺美學的對話，呈現出兼具節慶喜悅與文化質感的工作室設計力。
專案角色與參與內容
媽祖圖像應用簡化與配色｜平安符設計｜提袋設計｜宣傳照片拍攝
Wanglai Hill × Anping Matsu Temple: Ping An Wang Lai Collaboration Series
Visual Keywords
Cultural Symbiosis | Modern Interpretation | Faith Aesthetics
Project Description
Centering on the theme "Ping An Wang Lai" (Auspicious Harmony), this collaboration seeks a visual dialogue between profound local faith and the brand’s approachable identity. Inspired by the "Ochre-Cyan" hues of the roof tiles from Anping Matsu Temple—a color symbolizing protection and longevity—we recalibrated this traditional palette for a contemporary visual system encompassing amulets (Omamori) and collaborative tote bags.
The visual composition anchors on the sacred image of Matsu, seamlessly integrating auspicious cloud motifs with the brand’s signature pineapple patterns to transform solemn tradition into a modern blessing. This project represents more than a packaging extension; it is a synthesis of cultural heritage and contemporary design language, showcasing a festive collection that balances creative vitality with spiritual depth.
